NEXON…

The Tata Nexon is that rare car, not from the Maruti stable, that has reached four lakh units sold in five years. It’s the first compact crossover SUV from Tata that was first displayed as a prototype in 2014 at the Auto Expo before being launched in 2017. Tata had bought out the Land Rover and Jaguar brands, leveraging their attention to design, quality and detail, to produce the Tata Nexon and introduce it to the Indian Automotive market. It proved to be a masterstroke and a breath of fresh air capturing the hearts and minds of the public at large. The Tata Nexon entered a market segment that was highly competitive and could even be said to be saturated today. Yet it found its way to becoming a bestseller. Its sales figures have risen year on year with the pandemic proving to be just a blip on the radar.

So what drives the phenomenal success of the Tata Nexon? What makes it the first choice of over 4 lakh satisfied customers? What is the secret behind its mass market appeal? Let us examine the factors that have led to its rise.